If someone asked you what the point of your business website was, what is the first thing you would say? To market your products and services right? But before marketing comes SEO. In order to get the right people to your website you have to get your SEO in order. Don’t know what SEO is? Don’t worry, I will explain…
SEO or Search Engine Optimisation is the process by which one’s website improves its visibility or ranking on Google through organic (free results) searches. In order to implement SEO properly, there are several steps to follow. These are explained below:
Delete all pages that are unnecessarily indexed
If you have more indexed pages than you should, it takes away from your ranking. Old pages, archived pages, searches etc. should not be indexed. Deleting these pages will make Google view your website in a friendlier light. Fewer pages will also make for a better mobile experience for those clients who wish to visit your site on their smart phones. Considering that more than 60% of Google searches are done on a mobile device, it is incredibly important to make sure your SEO is in tact and yielding the results you need. Use Google’s Mobile-Friendly Testing Tool if you’re unsure about how your website’s mobile version stacks up against the rest.
Google should index only one version of your website
Whichever version of your URL you type into the search engine, should ideally land up on the same webpage. Use 301 redirect to make sure all the versions of your web address are redirected to one URL. The speed of your website is also very important as it plays a role in how high your site ranks on Google. Cleaning up your HTML code will go a long way in speeding up your website loading time. Using smaller images will greatly improve the site’s speed as well.
You can make use of Google Search Console to detect indexing problems such as blocked pages etc. Following this you should do a search on how much organic traffic is directed to your website. If your organic searches are not great, fixing your on-page SEO will assist in bringing those searches to optimal levels. Do on-page SEO for 4 or 5 of your most important website pages, not for all of them. After you have fixed your on-page SEO, it is necessary to set up your keyword rank tracking as well as focus on checking your backlinks and internal links and fixing any broken ones.
The above are just a few steps on the road to better SEO and a better Google ranking. There are several more actions that can be taken, but as with most things it is always better to set a solid foundation first and then improve on it as you go along. To help you along, Mary And Me offers a comprehensive SEO Audit with guaranteed results. Get in touch with us for an obligation-free quote.