Graphic design in an ever-changing digital environment
Wikipedia defines graphic design as follows: Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously.
Simply put: graphic design is a craft by which one creates visuals to convey a message. Using content and pictures to design an advert or banner or website is what graphic designers specialise in. In our ever-changing modern world, graphic design is more important than ever in enhancing users’ visual experience whether they are on an online platform or reading a print publication. Great designs with incorporated good photography, evokes emotional responses in users. Just think of National Geographic’s website and how it makes you feel when you click through the articles and pictorials.
Mary And Me specialises in graphic design with Marike having more than a decade of experience in designing for both print and digital platforms. So should you require a fantastically designed website or an advert or even an entire printed publication, please do not hesitate to contact us.