Naturally you want traffic to your website: the more the better right? But traffic does not just happen. There is a lot of behind-the-scenes work that goes into attracting the right kind of audience to your specific site. Most of this entails getting PPC or SEO to work for you.
PPC (pay-per-click) is a paid-for service which basically means you can display an advert in the sponsored results section of selected search engine’s results pages. Whenever a viewer clicks through to your website via one of these adverts, you pay a fee. PPC works, but you have to consider whether you have the extra cash available to spend on it, especially if your business is still growing.
Alternative you can boost traffic to your website by making use of SEO practices to get your website to rank; or specific pages of your website to rank high on Google. PPC gets faster results, if you have the spare cash, while SEO takes a while but can yield the same results.
The best way to know which direction to take is to consult the professionals. Mary And Me would be more than happy to assist you so please do not hesitate to contact us.