The national lockdown in South Africa will no doubt be detrimental to big and small businesses alike. However, there is no time like the present to ensure that your brand stays front of mind. People will be online more than ever during the coming three weeks and it is the perfect opportunity to make use of digital marketing strategies to promote your business.
Putting the customer first
In 2020 and during these uncertain times, it is more important than ever to include a product or service in your offering that speaks to customers’ demand. The saying, if you build it they will come, rings true for brands as well. If you build a memorable brand that speaks to demand, the customers will definitely come. And when they come, make sure that their interaction and experience with your brand makes them come back for more long after the lockdown has ended.
Make use of digital platforms, now more than ever
Considering that social distancing will likely be around for longer than just three weeks, it is time to utilise digital platforms like never before. Use FB to promote your brand. Use Instagram to tell a story about your business. Use Twitter for updates on exciting news and products. Use LinkedIn to build relationships with your potential customers. Use Pinterest to showcase the best of what your brand has to offer.
Show, then tell
Creating visually striking images that promote your brand is the best way to go in 2020. Use images that resonate with people and what they face on a daily basis. This would lead to a higher likelihood of potential clients clicking on your image and reading the text that accompanies it.
Do research for personalised advertising
Ever Googling a specific product and then, when you check Facebook later, see advertisements related to your search come up in your feed? This is known as personalised advertising and is a very effective marketing strategy especially during times like these when a person can simply click on such a link and buy the item online. Research into your target audience will ensure you are able to place adverts strategically, while driving traffic to your site and increasing sales.